Rubika is a neo-grotesque sans typeface with a distinctive personality: it blends organic shapes, sharp contrasts, and a friendly, expressive attitude. Its design conveys warmth and dynamism without sacrificing legibility or structural solidity.

The goal of the presentation is to reflect this balance between playfulness and professionalism, showcasing how Rubika can adapt seamlessly to both creative, casual contexts and high-end brand environments — including industries such as packaging, entertainment, editorial, and more.