Gazzetta
In the global cultural landscape: The life of a showgirl with Gazzetta
Identity typography | customer: Tylor Swift
For her eleventh studio album, The Life of a Show Girl, Taylor Swift builds a bold and contemporary visual identity. The Gazzetta typeface plays a central role in this construction—its design is confident, assertive, and modern, elevating the overall aesthetic to the realm of pop classicism.
Gazzetta offers a strong visual character that aligns with the album’s narrative: a sophisticated proposal, rich in cultural references, that engages in dialogue with the tradition of pop as a visual phenomenon. Each Swift release redefines part of the global cultural landscape, and the consistent use of Gazzetta reinforces the project’s graphic cohesion—positioning the typeface as a key identity element that fully shapes its artistic discourse.
Images taken from the official Tylor Swift site