The monarchy of the United Kingdom communicates with composure and pride.

Crown Site Typography | customer: The Royal Crown

The Royal House of the United Kingdom must project a graphic image that merges modernity with tradition. What was once the largest empire in the world is presented in the 21st century as a dynamic and contemporary institution. To this presence of modernity it must add the traditional values of trust, security, elegance and sophistication.

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For the design of their communications and website ( they chose our Rufina typeface (in its variant Alt02) since it graphically summarizes the principles of tradition and modernity, dynamism and sophistication indispensable for this work.

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