Case Study: Brother 1816
Barclays France rebrands to Milleis Banque using Brother 1816 typeface.
Barclays France, owned by the european financial group AnaCap, reorganized and updated its financial operations adapting them to modern times and technologies. To accomplish this, Barclays decided to rename the bank to Milleis Banque.
The design of the new corporate image uses primarily our typeface Brother 1816. The values conveyed by the new banking concept are fully represented in our typeface: modernity, solvency, security, trust.