Biden’s campaign focuses on fraternity, seriousness and robustness.
Corporate typography | customer: Joe Biden (presidential primaries)
In the midst of the democratic presidential race, Joe Biden’s communication team found in our typeface Brother 1816, a graphic contribution that helps construct an image of fraternity, combined with the necessary seriousness and robustness. Brother is a typeface that blends the elegance of lines that are solved with confidence and determination, together with the security and honesty of its clear and diaphanous geometric construction.
These graphic values have been undoubtedly used in the construction of the campaign message, providing a distinctive voice within the catalog of typefaces usually used by the Democratic Party.